The digital age has changed how we do things. From how, and when, we work to how we shop. In today’s market, the customer no longer relies on advertising from a company to make their buying decisions. Instead, they turn to the internet to find the latest customer reviews. The power of the crowd and their insights can determine if a company is successful or not.
Studies show that using customer reviews on a company’s website affects all aspects of their business. The companies that are leveraging this trend successfully include customer reviews on their website and again on the individual product pages. Positive reviews help increase sales, customer loyalty and customer retention. Fabletics incorporates this concept and as a result has seen a 200% growth since their opening in 2013.
Fabletics is part of the TechStyle Fashion Group. The owners wanted to bring women a more affordable, and stylish, work out wear. They chose Kate Hudson to be their spokesperson and she has always approached this role with passion. Together, they created the Fabletics name and grew the company to be one of the top retailers of athleisure items.
Kate is more than just the spokesperson for the company. She takes part in all of the decisions from social media advertising to choosing the best designs. Kate doesn’t just endorse the products but actually wears them in her every day life. She keeps her eyes on the latest data to determine which items are popular sellers and which ones are not.
It is this data driven focus that has helped Fabletics grow to over one million members since its launch. They focus on customer reviews and other data driven information to determine how much inventory they need and how to continue to grow their market. And since estimated sales are projected to top $250 million this year, this approach is certainly working.
Fabletics is a membership based company selling workout tops, pants and shoes. When you create your account you will be asked to complete the Lifestyle Quiz. This quiz is designed to match you with the best outfits for you based on your daily activities. Shoppers can then choose to shop from the selections created for them and check out as a guest. Or, to get the best deal, join as a VIP member and enjoy savings over 50% plus earn loyalty points to be used towards free items.