Luiz Carlos Trabuco Cappi worked with the bank of Bradesco for quite some time before taking over as the president of the bank. It was during this period that the bank was experiencing its worst performance. Bradesco had just lost its market leadership position in the banking rankings to its rival Brazilian bank Itau Unibanco. As a native of Marilia, he was born in 1955. Later on after his graduation, Luis Carlos joined the company as a clerk. At the bank, Luiz had a chance to serve in various fields before his nominations to the presidency. For instance, he sometimes served at the private pensions, marketing sectors and apart from these, he was at some point, appointed the chair of the insurer Bradesco Group.
Come 2009, he took over as the president of Bradesco. Luiz Trabuco Carpi’s presidency led to massive changes at the Bank. Despite the challenges and resistance levels to official selection at Bradesco headquarters, Mr. Luiz Trabuco Cappi managed to take the front line in the dispute.
With much concerns to the bank’s poor performance, his primary motive was to re-attain the bank’s position. Mr. Luiz Carlos Trabuco Cappi did the best he could to enable this win. First, he acquired the Brazilian branch of HSBC at U.S $5.2 billion with the approval of the company’s board chairperson Mr. Lazaro Brandao. The purchase took place in 2015 and was to support the bank of Bradesco through its elevation process. It did not stay long before Bradesco outpoured Itau Unibanco. The bank of Bradesco within a short period had already managed to outperform the Brazilian bank in various important areas. These areas include; the branch network, total investments funds, and the number of account holders among others.
The bank’s astonishing performance while under Mr. Luiz Carlos Trabuco Cappi delighted many. It was termed as the most productive results ever achieved by the bank. Luiz Trabuco Cappi in his statement acknowledges that, the acquisition of HSBC contributed much in the bank’s victory. It enabled it to conquer at once, what would have been achieved in more than six years. For these reasons, Luiz Carlos Trabuco Cappi was therefore, regarded as a professional who could unite wisdom, claw, and persistence turning them into results. According to the market forecast, the bank of Bradesco was now among the banks that were in line to receive a green light in the near future. Eventually, DINHEIRO organization awarded Luiz Carlos as the entrepreneur of the year in business.
At only 47 years old, Luiz Carlos Trabuco Cappi managed to display professional leadership. He had created a corporate university where he was concerned with the direction cadres of his company. He, therefore, had to renew the personnel by engaging a conversation with all level executives of the Bank. He did this by giving autonomy to the ‘promoted while the ascended were gathered separately for further analysis. According to Luiz Carlos Trabuco Cappi, the bank had to have professionals for a better future. For instance, the executive director of Bradesco BBI Renato Ejnisman is much experienced in serving both the bank of America and BankBoston. He is, therefore, recommended for such profession because he is responsible for portraying few simple success habits such as; arriving at the bank or rather at work an hour earlier as is with Mr. Luiz Carlos Trabuco Cappi, and extending his work to his business dinners. Moreover, Mr. Trabuco’s name had taken over the ministry of finance. This was due to his high skills in financial sector that he proved to have while working with the bank of Bradesco. To date, various executives applaud Luiz as the strongest president ever to have served the bank of Bradesco.
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